Auto Finance Strategy: Drove $2M+ in auto refinance volume in a single campaign by leveraging Experian and SavvyMoney data to target high-value prospects.

Strategic Program Leadership: Led accelerated launches of high-priority programs—including the UAW Economic Relief Loan, Government Shutdown Loan, First Responder Cadet Program, and Firehouse Friday sponsorship—by aligning cross-functional teams around undefined or shifting roadmaps.

New Market Launches: Led go-to-market strategy for seven new branches, integrating paid media, direct marketing, and local outreach to accelerate early market penetration.

Digital Engagement: Delivered a 15-point lift above industry benchmarks through interactive rich media ads and created deep-link QR solutions that resolved critical UX barriers in the referral program.

CRM Optimization: Achieved up to 85% open rates on segmented Salesforce journeys through improved targeting and creative testing.

Market Insights & Positioning: Strengthened MSGCU’s rate positioning by continuously monitoring Edmunds national and Michigan averages and integrating comparisons into the website and direct marketing materials, giving members clear context and supporting lending strategy.

Workflow & Innovation: Improved campaign delivery speed by implementing new digital tools and Asana workflows, reducing bottlenecks and improving team collaboration.

Strategic Growth: Directed marketing strategy for an association of three high schools, capturing new market share in non-feeder segments despite heavy competition from private schools.

Operational Modernization: Led the rollout of new student management software, successfully migrating 100% of families to online applications, forms, and tuition billing.

Team Leadership: Led a three-person marketing and admissions team, driving budget planning, campaign strategy, and content development to support enrollment growth.

Digital Transformation: Redesigned and managed four websites, driving a 14.5% increase in traffic through improved user experience (UX) and content optimization.

Audience Engagement: Revamped social strategy to highlight student success, resulting in 85% organic follower growth across Facebook, Twitter, and Instagram.

CRM & Automation: Standardized lead nurturing strategies within Salesforce, developing and testing automated email journeys for Sales and Service across the U.S. network. Managed content governance for 40+ brands, ensuring strict adherence to compliance standards and annual OEM model updates.

Social Media Expansion: Identified market trends to successfully advocate for and launch Instagram profiles across 160+ dealership locations, while driving 95% follower growth on Facebook.

Digital Optimization: Collaborated with vendors to repair broken links across 259 websites (300,000+ pages), achieving a 51% reduction in errors to boost SEO and user retention.

Competitive Benchmarking: Audited digital lead handling and response times against local competitors, identifying gaps in sales processes and presenting improvement strategies to executive leadership.

Event Logistics: Assisted with the on-site coordination of vendor load-in, hospitality setup, and guest management for Penske assets at the Chevrolet Detroit Belle Isle Grand Prix.

Dealer & Customer Relations: Served as a primary liaison for 4,000+ vehicle owners and dealers, providing warranty guidance and data for niche performance vehicles.

Brand Compliance: Analyzed distributor pricing strategies to enforce advertising guidelines, delivering 100% compliance.

Events & Content: Executed 10+ grassroots events for brand activation and authored original technical articles featured in SVT Enthusiast magazine and Ford Racing blogs.

Series 7 Licensed (General Securities Representative Qualification Examination)

Series 63 Licensed (Uniform Securities Agent State Law Examination)

Disney Traditions Class

Magical Service Award June 2009 

Handled various retail merchandise areas at ESPN Wide World of Sports Complex at Walt Disney World Resort

• Atlanta Braves Spring Training

• Walt Disney World Marathon