Beginning in October 2020, we rolled out a dedicated Admissions Email Newsletter for each LHSA campus using Constant Contact. Over the past nine months, our subscriber lists have grown by more than 34%.
Our 51% Open Rate and 20% Click-to-Open Rate averages compare very favorably against our industry: 28% Open Rate and 11% CTOR (Education – Primary/Secondary Constant Contact, April 2021). A few examples of event-specific emails are also shown below.