$7.6M Lending Campaign Impact: Led strategy, audience targeting, messaging, creative, and cross-functional execution across two auto-refinance campaigns.

616 Checking Accounts / $30,800 Donated: Led campaign setup, nonprofit partner strategy, and launch for a purpose-driven checking acquisition promotion.

7 New-Location Launches: Led integrated go-to-market campaigns as the organization expanded from 17 to 24 branches.

Member Acquisition & Referral: Helped launch the digital referral Member Appreciation campaign and now lead annual campaigns across direct mail, email, digital, retail, and partner channels.

Rapid-Response Launches: Led UAW relief, government shutdown, and first-responder recruitment programs, aligning Marketing, Lending, Retail, IT, and Risk Management.

Marketing Operations & Coaching: Standardized Asana workflows and onboarded a new campaign specialist.

Enterprise AI Evaluation: Led a four-platform assessment and defined use cases, guardrails, budget needs, and next steps.

Organization-Wide Modernization: Rebuilt web, enrollment, communications, fundraising, and e-commerce, moving applications, forms, and tuition billing 100% online.

6.8% Enrollment Growth: Led marketing and three admissions directors as enrollment rose from 1,015 to 1,084.

Website Transformation: Personally built four Squarespace websites, cutting platform costs 80% and increasing traffic 14.5% across sites serving 150,000 annual users.

Brand & 85% Social Growth: Established school brand systems and led social strategy across Google Business Profile, Facebook, Instagram, X/Twitter, LinkedIn, and YouTube, supported by Canva, photography, and video.

Email, Giving & Digital Commerce: Launched the first admissions email program, online giving, donor automation, summer camp registration, and inventory-free spiritwear stores.

Digital Experience at Scale: Partnered with vendors and regional leaders to reduce broken links 51% in seven months across 259 websites and 300,000+ pages.

Social Growth: Led corporate social strategy that grew Penske Automotive’s Facebook audience 95% over five years; researched and advocated Instagram adoption that contributed to rollout across 160+ dealership locations.

Market Intelligence: Built competitive, customer-experience, and reputation audits that identified dealership gaps and informed executive sales and marketing recommendations.

CRM & Content Operations: Managed digital content standards across 40+ automotive brands and supported Salesforce email templates and automated dealership journey reviews.

Brand Activation: Helped manage onsite logistics for Penske Automotive at the Chevrolet Detroit Belle Isle Grand Prix, 2014–2017, coordinating vendor load-in, hospitality, and day-of event operations.

4,000+ Owners & Dealers: Served as a primary program contact across warranty, pricing, and brand compliance.

Events & Published Content: Wrote for SVT Enthusiast and Ford Racing and executed 10+ grassroots events.

Provided comprehensive financial guidance to individuals and families, aligning investment and insurance strategies with their goals and simplifying complex decisions with clarity and confidence.

Series 7 Licensed (General Securities Representative Qualification Examination)

Series 63 Licensed (Uniform Securities Agent State Law Examination)

Selected for a competitive internship focused on operations and guest experience. Developed world-class service and adaptability skills in a high-volume environment, forming the foundation of my customer-first approach to marketing.

Disney Traditions Class

Magical Service Award June 2009 

Handled various retail merchandise areas at ESPN Wide World of Sports Complex at Walt Disney World Resort

• Atlanta Braves Spring Training

• Walt Disney World Marathon